Solutions

Beaudoin Marketing is first and foremost a business partner that specializes in strategic planning for marketing and communications.

We understand the issues entrepreneurs face. No wonder the majority of our clients are SMBs.

If you're a decision-maker, we offer two types of solutions:

RENT A VP MARKETING

Don’t expect different results if you keep repeating the same thing


Your marketing, sales and communications teams do a good job. But the truth is, they could do better. The problem is they're too busy trying to deliver results so they don't have time to explore and implement new ideas and innovative strategies. And that's exactly what you need to set your brand apart and win market share.

Another challenge: market conditions are evolving constantly and they can seriously jeopardize your brand position. To stand still is to retreat. And hiring a full-time senior VP of Marketing to lead you out of troubled times isn't an option. So what do you do? Simple. You rent one.

Our approaches are simple, practical and above all, highly effective.

Methodology

Steps:
  • Analyze tasks and organizational structure to improve efficiency.
  • Organize brainstorm sessions to identify real business opportunities.
  • Develop and implement an effective action plan.
  • Establish a monitoring system to ensure strategies are implemented.

MARKETING RE-ENGINEERING FOR GROWTH

You have clear objectives. Make sure your strategies are equally clear.


As a Manager, you have to deal with the proliferation of competitors, consumers that are reluctant to buy, changing consumer behavior, increased costs and lower margins.

To overcome these challenges, your marketing and communications strategies have to be more than relevant. They have to be effective. They have to generate measurable results so they become an investment rather than a necessary evil. Strategies have to create added value for your brand to set it apart from the competition.

How? With a simple, proven process that helps you see the forest for the trees. One that engenders a distinctive corporate positioning, while clearly identifying and activating your brand DNA. In short, you need an action plan.

Methodology

Steps:
  • Analyse to better grasp the issues.
  • Simplify things and make the right strategic choices.
  • Develop and implement an efficient action plan.
  • Organize brainstorm sessions to identify real business opportunities.
  • Establish a monitoring system to ensure strategies are implemented.

Services

ANALYSIS

  • Research
  • Profiling of current clientele
  • Diagnosis of current offer (product, distribution & price)
  • Communication audit
  • Identification of trends
  • Calibration of SWOTs
  • Identification of critical purchase criteria
  • Brand authentication
  • Elaboration of the brand bapping chart

BRANDING STRATEGIES

  • Target market profile
  • Establishment of the USP
  • Brand positioning
  • Development of marketing strategies
  • Development of communications strategies

ACTIONS

  • Marketing plan
  • Communications plan
  • Name search
  • Communications platform
  • Messaging
  • Branding tools

SUPPORT

  • Supervision of the graphic identity development
  • Supervision of the communications tools creation
  • Implementation and monitoring of the action plan
  • Ad hoc counsel
 

Achievements

Contact

Robert Beaudoin

After a 15-year tenure as President and Owner of Republik Advertising + Design, he's back on his own account as a marketing & communication consultant.

Master degree in Commercial Sciences, major in Marketing from University of Sherbrooke and more than 40 years of experience in marketing, sales and communications.

  • Having held management positions for 11 years in companies such as Bell Canada, Atlific Holiday Inns, Air Canada, Quebecait and Auberges des Gouverneurs.
  • Worked for more than 20 years in advertising agencies of all sizes: BCP, Ted Bates, Cossette, Groupe Morrow, Saatchi & Saatchi et Republik.
  • From 1993 to 2000, he led his marketing conulting firm, Beaudoin Marketing inc. and carried out strategic marketing and corporate positioning mandates for clients like Air Canada Vacations, Banque Nationale, Bell Canada, Groupe San Francisco, Hôtel Le chantecler, Hôtel Le Méridien, Le Groupe Archambault, Les Ailes de la Mode, Moquin Ameublement, Natrel, Nurun et Tourisme Nouveau-Brunswick.
  • At Republik, from 2000 to 2015, he carried out marketing and communication strategic plans for clients mainly in the fields of services, automotive, food and beverage, real estate and B2B.

Boards of Directors:
Les serres Lefort, YWCA, Alzheimer Society, Bois Urbain, Fondation du Centre jeunesse de Montréal, Orchestre symphonique de Longueuil, Les sortilèges.